e.l.f. Beauty Blogs

The e.l.f. Beauty Blog shares up-to-date beauty news, product reviews, makeup tips, fashion advice, healthy living tips, and savvy shopping finds. Editor-in-Chief Achelle oversees daily and contributes regularly. Celebrity esthetician and makeup artist Scott-Vincent Borba contributes weekly, as well as guest beauty bloggers, mommy bloggers, CEOs, and entrepreneurs.
Sep 06, 2010
I love eyebrows, I think it’s the final touch to completing a flawless look!  We have a great product called the Eyebrow Kit that helps to shape and define your eyebrows beautifully and for only $3 (other brands cost upwards to $30)! The pigmented wax defines and shapes brows and the color complementing setting powder keeps them looking arched and perfected. The doubled sided taklon brush has one side to help arch your brows while the other side aids in filling them in. This duo provides lasting color definition for a naturally beautiful look.  To apply, use the pigmented brow gel to define and shape the brows with the angled brush for precise lines. Set the color in with the brow powder and fill in with the blending brush for a natural finished look.
Here’s what others are saying about our Eyebrow Kit:
 
Jen from AZ said: “This is by far the best brow kit I have used, and I typically buy high end makeup. Everything glides on, blends easily and a little bit goes a long way.”
 
Miisz Prettii from VA said: “I bought this kit a few months ago but didn't really use it. I planned on getting my eyebrows waxed and planned on using it (that’s why I got). I've recently gotten my eyebrows done and this product is SO PERFECT!!! I absolutely L-O-V-E it!!! It makes my eyebrows look really defined and full! LOVEZZ IT!!! If your skeptical about buying it GO AHEAD AND GET IT, you won’t regret it!!!!”
{Achelle is the Creative Director, Brand Ambassador and official Makeup Artist for e.l.f. cosmetics}
And for every valid web comment on this blog only we will give you a Free $5 e.l.f. coupon via email just to say thanks (1 per person, to the first 25 posts only).
Sep 03, 2010
Tired nights after a long day can leave me less than motivated for a beauty cleanup for bed.  So for everyone looking for a easy beauty routine, check out our Makeup Remover Cleansing Cloths.  They gently and easily clean skin to remove all traces of makeup and dirt, even waterproof mascara. They are great for on-the-go travel or convenient for bathroom storage. Gentle cloths are soft and soothing for even the most sensitive skin. Infused with Aloe Vera Extract for deep hydration and moisture. 20 Pre-moistened cloths included.  To use, gently wipe face with the cloth to remove dirt and makeup. Rinse off with warm water and towel dry. Dispose of the cloth in trash receptacle (do not flush). After removing cloth, reseal and close lid.  Here’s what others are saying about this product:
Alie from Los Angeles said: “I just received my latest E.L.F. order which included these makeup remover cleansing cloths and I am just amazed at how well they remove every trace of makeup. These are very wet (unlike the other brands) and instantly dissolve everything, mascara, liner, shadow, foundation, blush without having to rub hard. The price is great too. I have sensitive eyes, skin and these did not cause me any problems. I will never again buy the drugstore brand wipes as these are far superior.”
MakeupLover from Los Angeles said: “Love this product. All you sensitive skin people don't need to worry because this product is workable. I HIGHLY RECOMMEND. Its presentation is very professional and I absolutely believe that its similar to higher brand names such as MAC. Now hurry and buy yourself one”
 
{Achelle is the Creative Director, Brand Ambassador and official Makeup Artist for e.l.f. cosmetics}
And for every valid web comment on this blog only we will give you a Free $5 e.l.f. coupon via email just to say thanks (1 per person, to the first 25 posts only).
Sep 03, 2010
Hate the occasional blemish but can’t treat it because you have sensitive skin?  Then try our all natural Mineral Blemish Kit  to heal and disguise blemishes!! This translucent powder has active acne fighting ingredients like natural Sulfur, Tea Tree and Willow Bark to treat acne and prevent future breakouts while penetrating deep into the pores to control blackheads. Not to mention it comes with a Concealer Brush for easy application.  To use, take the concealer brush and dab into the powder. Apply formula on areas that need spot treatment. Use nightly and or daily to treat and prevent future breakouts.  Here’s what others are saying about this great product:
 
Lulu from NYC said: “OKAY, this stuff is MAGIC. I LOVE IT. it is completely colorless, scentless and weightless. I apply two or three layers when I get breakouts and it is so light, I don't feel anything. I also love that it actually works! After two days my breakouts were gone.”
 
Mineral Maven from CA said: “Even at 50 I am cursed w/the occasional break out. Many acne products are irritating and cause my skin to peel and flake terribly. NOT THIS!! No sting, no stain, no glop, no problems. AND, most zits are gone within 1 to 2 days, even those painful 'undergrounders'! Plus, it seems to tone down the redness immediately, almost soothingly. Can't say enough about this stuff...highly recommend, it's the only thing I need to fight acne anymore.”
{Achelle is the Creative Director, Brand Ambassador and official Makeup Artist for e.l.f. cosmetics}
And for every valid web comment on this blog only we will give you a Free $5 e.l.f. coupon via email just to say thanks (1 per person, to the first 25 posts only).
Aug 31, 2010
Enter to win the e.l.f. and Easy A Sweepstakes for a chance to win a private hometown advance screening of Easy A, a $500 e.l.f. egift card, signed movie poster and more.  Here’s the movie scoop, after a little white lie about losing her virginity gets out, a clean cut high school girl (Emma Stone) sees her life paralleling Hester Prynne’s in “The Scarlet Letter,” which she is currently studying in school – until she decides to use the rumor mill to advance her social and financial standing.  The Movie releases September 17th, 2010 so go check it out.  And check out our Easy A beauty kit for advancing yourself for an “A” in beauty.  Want to try and win one of these great prizes, click HERE to enter!
And for every valid web comment on this blog only we will give you a Free $5 e.l.f. coupon via email just to say thanks (1 per person, to the first 25 posts only).
Aug 30, 2010

Waxing Tips 1:

To make waxing pain-free, moisturize the affected area about an hour before any hair is pulled. Moisturizing will soften your skin and hairs, helping them to come out painlessly.

 

To cut down razor burn, try shaving in the shower. Showering in warm water a few minutes before a shave is sure to soften the hairs, making them more easily removed.

Waxing Tips 2:

Most women get razor burn in the bikini area simply because they do not apply a moisturizer after they’re done shaving. If one of these many women, it’s time to invest in a decent post-shave moisturizer.

 

If extractions make you dread going to the esthetician, request that they be done ‘wet.’ A ‘wet’ extraction involves an esthetician applying water or another emollient on your face before extraction which will act as a lubricating barrier, eliminating that pinching feeling.

Waxing Tips 3:

“When it comes to jeans, you might be tempted to wear them over and over to get the lived-in look and feel, but doing so can cause another set of issues. All of the oils build up around your pelvic region and get trapped in the pants, which, in turn, may create challenges, including bikini bumps, redness, rashes, and other things. Therefore, try to be mindful of how often you wear something, and you can minimize these problems.”

For over a decade, Scott-Vincent Borba has been a renowned innovator in the beauty category and has worked on such esteemed brands such as Hard Candy Cosmetics, Johnson & Johnson®, P&G/Wella-Sebastian, Shiseido/Joico, and Dr. Murad.
Scott-Vincent helped found E.L.F. Cosmetics with the idea that quality color cosmetics shouldn’t be limited to high-end department stores. Aside from contributing to the monthly blogs, he oversees new product development and leads the brand with head-turning innovation.
Scott-Vincent has been a high-fashion model, TV personality and became a licensed aesthetician to further his credentials and experiences. He founded BORBA, and continues to use his creative thinking to push the envelopes of skin care as we know it.


 

Aug 25, 2010



e.l.f. partnered with Banana Republic for a Fall after Five
event in Manhattan NY for a fashion meets beauty event
on August 17th!  

Women got pampered with makeovers, sipped on wine
and dined on yummy treats!  Check out the video on our
YouTube channel! How do you pamper yourself?


{Achelle is the Creative Director, Brand Ambassador and official Makeup Artist for e.l.f. cosmetics}

And for every valid web comment on this blog only we will give you a Free $5 e.l.f. coupon via email just to say thanks (1 per person, to the first 25 posts only).
Aug 23, 2010
Want long lasting eyeshadow and eyeliner?  Then you have got to check out our Studio Eye Primer & Liner Sealer.  The Prime side sets your eyeshadow in so your color won’t fade, bleed or crease. The Liner side transforms your favorite eye shadow into a waterproof, smudge-proof liquid liner with this unique clear liquid and built-in felt tip precision eyeliner brush. Now you can have your eye makeup lasting longer for no fuss no budge color. Use the “prime” side to create a base for your eyeshadow. Apply to the eyelid and blend in. Use the “seal” side and mix your favorite eyeshadow color in with the brush and apply to the lash line as a liner. For best results wipe off and clean applicator before closing. Remove with eye makeup remover.  Here’s what others are saying about this product.
 
Reba from CA said: “To say the least, Wow! This primer liner is fabulous. I have been in search for a liner seal and thought I would try this and for the price I cannot say enough great things about it, the primer is pretty great too. I have very oily skin, including my eye lids and this stuff works. I am in my mid forties and use high end cosmetics for many years. I am amazed with elf cosmetics, thus far. I have acne prone skin so I am very cautious on what I put on my skin, but I am willing to give this line a try, can't hurt for the price, if they don't work I will give them to my mom who doesn't have to worry about breakouts and oily skin.”
Primers #1 Fan from UT said: “I use this product everyday! If you put the right amount on first, then apply your eyeshadow it works miracles!! There have been times when I had gone to bed without taking my makeup off and when I woke up the next morning my eyeshadow looked the same way it did when I put it on the day before. It's INCREDIBLE! get it NOW!”
{Achelle is the Creative Director, Brand Ambassador and official Makeup Artist for e.l.f. cosmetics}
And for every valid web comment on this blog only we will give you a Free $5 e.l.f. coupon via email just to say thanks (1 per person, to the first 25 posts only).
 
Aug 20, 2010
{Achelle is the Creative Director, Brand Ambassador and official Makeup Artist for e.l.f. cosmetics}
And for every valid web comment on this blog only we will give you a Free $5 e.l.f. coupon via email just to say thanks (1 per person, to the first 25 posts only).
Aug 19, 2010

Hillary Duff, 22 had her dream wedding on August 15th in Santa Barbara to hockey player beau Mike Comrie, 29.  100 guests were in attendance to see the beauty walk down the aisle in her Vera Wang gown.  Hillary reported saying “It feels wonderful [to be married], It hasn’t fully sunk in yet!".  The pair have been dating since 2007.  To get her wedding look, try e.l.f. Luscious liquid lipstick in Rasberry, Mineral Infused Face Primer, HD Powder, Contouring Blush & Bronzing Powder, Individual False Lashes, Mineral Eyeshadow in Elegant, Mineral Infused Mascara and Eyeliner Pencil in Black.

{Achelle is the Creative Director, Brand Ambassador and official Makeup Artist for e.l.f. cosmetics}

And for every valid web comment on this blog only we will give you a Free $5 e.l.f. coupon via email just to say thanks (1 per person, to the first 25 posts only).

Aug 18, 2010
Lipsticks are back!  Forget about the old nasty 80’s tasting lipsticks because e.l.f. has come out with an AMAZING $1 Lipstick that is super smooth and delightfully tasting.   Indulge your lips with long lasting color and shine. The moisture rich formula hydrates, conditions and softens on contact for silky smooth lips. Apply to lips and blend in color for total lip saturation satisfaction!  Here’s what others are saying about the new Lipsticks.
 
Eva from CA said: “These are so pigmented! And Instead of going to MAC and Spending almost twenty times the price I can get this and 19 more items! My favorite colour is Seductive... It looks great on fair skin!”
 
Emily from Fl said: “these are amazing! i was really excited when I first saw that elf came out with lipsticks for $1. they are really creamy, and super pigmented. I got three; classy, seductive, and posh. I would definitely recommend these, and I will be purchasing more :)”
And for every valid web comment on this blog only we will give you a Free $5 e.l.f. coupon via email just to say thanks (1 per person, to the first 25 posts only).
Aug 18, 2010

Check out the behind the scenes J.Crew photoshoot with the celebrity cast from the upcoming movie The Romantics. Who doesn't love J.Crew (shameless plug, I used to work there in my early days).  Check it out!

Aug 18, 2010
Want a $25 e.l.f. gift card FREE?  Send me your beauty tips ladies for a chance to get a free $25 egift card and possibly see your beauty tip featured in one of our newsletters.  Just email me your best beauty tips at askachelle@eyeslipsface.com for a chance to win!  1 Winner chosen a week, so send me your tips girls!!
And for every valid web comment on this blog only we will give you a Free $5 e.l.f. coupon via email just to say thanks (1 per person, to the first 25 posts only).
Aug 16, 2010
Shades of blue eyeshadow is totally in right now and has been seen on the catwalk and celebrities! Darker skin should focus on blues with gold hues and light skin should go for shades like cobalt, periwinkle and teal.  Supposedly Blue is said to be the color of truth and sincerity, not to mention it is known to be a calming color because of the association to the sky and ocean.  Try this trend as an eyeshadow for a bold look or go with a blue eyeliner for a subtle effect.  Try e.l.f.’s Eyeshadow Duo in Blueberry, or the Brightening Eye Color in Blue Moon, Punk Funk or Teal Dream.  You could also try the Liquid Eyeliner in Midnight or the Shimmer Eyeliner in Twinkle Teal.
And for every valid web comment on this blog only we will give you a Free $5 e.l.f. coupon via email just to say thanks (1 per person, to the first 25 posts only).
Aug 13, 2010
You’ve asked for them and we listened!  Check out the 4 new shimmer Cream Eyeliners that come with an eyeliner brush, all for just $3.  They create smooth lines that are defined and precise. Be confident with the smudge-proof, budge-proof and water-resistant coverage for all day wear to combat against, sweat, tears and rain!  They are easy to use, just dip the thin angled brush into the formula, swirl around gently until brush is saturated with color. Swipe off any excess formula on the top edge of the pot. Trace a line along the top lash line from the inner corner towards the outer corner of the eye. If desired, apply on lower lash line as well. Remove with an oil based eye makeup remover.
And for every valid web comment on this blog only we will give you a Free $5 e.l.f. coupon via email just to say thanks (1 per person, to the first 25 posts only).
Aug 13, 2010
You asked for it, so we created it!  Check out our new Shimmer Eyeliner Pencils for just $1.  Instantly brighten eyes with e.l.f.’s shimmering metallic liners that put the spotlight on eyes. The smooth formulation glides on effortlessly without tugging at the delicate eye area. Choose from an assortment of 9 delicious and essential shades designed to add depth, definition and a special sparkle to create a very glamorous look! Pencil includes a convenient sharpener cap for easy use!
Apply to the lash line alone, under or over eyeshadow as desired. Create a special occasion smoky eye by lining both upper and lower lashlines, blending and smudging out for a colorful, trendy eye look.
And for every valid web comment on this blog only we will give you a Free $5 e.l.f. coupon via email just to say thanks (1 per person, to the first 25 posts only).
Aug 09, 2010
Do you have Bieber Fever? Then you are going to love seeing Justin Bieber on your tv screens, because he just signed on as Proactiv’s new spokesperson. Do you want clear skin for only $1, try our New Zit Zapper that has active key ingredients like Tea Tree and Witch Hazel to zap zits fast!!  It may be out of stock as a single but it's available in the Concealer kit and it's only $3, so grab it before it's gone!!
Aug 09, 2010
Congratulations to our 2 millionth order winner Traci Paire from Milford, Ohio!!!  Here’s a little about our winner:
 
What is your fav music? Top 40 Dance Songs
What is your fav brand of jeans? American Eagle
What do you do in your spare time? Read & Play with my family
What is your fav place you have traveled? New York City & San Francisco
Where would you like to visit? Paris, France
What word best describes you? Bubbly
Which female celebrity do you find the most beautiful? Scarlett Johansson
How old are you? 31
Where are you originally from? Cincinnati, OH
What “more expensive” brands has e.l.f. replaced in your makeup bag? bareMinerals
What is your “go-to” item in your makeup bag? Mineral Lip Gloss in Sorority Girl. I never leave home without it!
And for every valid web comment on this blog only we will give you a Free $5 e.l.f. coupon via email just to say thanks (1 per person, to the first 25 posts only).
Aug 06, 2010
The adorable 20-year-old Harry Potter star Emma Watson recently cut off her locks for this short pixie look. What do you think, love it or hate it?
Aug 06, 2010

I have been waitting for this video for awhile, because I love the song!!  Thought I would share, what do you think, love it or hate it? Beware, it's a little racy.

Aug 06, 2010
You may be gearing up for fall and starting to shop for your fall wardrobe, well don’t forget to pick up metallic’s!  Metallic dresses are sure to be a huge hit this fall, so why not grab some metallic eyeshadows too!!  Our Liquid Eyeshadow comes in 8 metallic shades that are super long wearing and have great color payoff, not to mention it’s just $1!  Here’s what others are saying about this product:
 
e.l.f. addict from GA-“I love this stuff. I bought the sultry satin and after using it I had to go back and buy more!  I wore it to the lake and everyone kept saying how bright it made my eyes look.   Went swimming and tubing all day and it never came off.”
 
Starifix from SF-“ It glides on smoothly, all i had to do was use a brush to blend it so it'll look smokey, it stayed on all day, i had water splashed over it & it didn't smear, it took me about 5 seconds to apply and run out the door.”
 
Smitty from MI- “I looove this product. I have 3 of these. I love how it just glids on and the way if feels cool and wet on your eyes :) The colors are really pretty also. I will always have ATLEAST 3 in my makeup bag!”
And for every valid web comment on this blog only we will give you a Free $5 e.l.f. coupon via email just to say thanks (1 per person, to the first 25 posts only).